Their are many advantages of having your own website.
Here are just 5!
Advertising your business through various forms of media can be expensive. (ie. print, radio, television). There are lots of ways to advertise your products or services through the internet. Many social platforms are free and with a organised, informative website your customers can find you with the click of a mouse!
2) Increase Leads/Customers!
A website can help you generate more customers. Not just outside your area, but worldwide. The internet is a global community. With a website, your business can be seen around the world.
3) Promote Yourself!
With a website customers have access 24/7. They can read about you and your work at a time that is suitable to them. You can answer important questions and queries without the hassle of phone calls etc. Customers will value this and see that your business is Knowledgeable and Professional.
4) Measurable Analytics!
You can analyse the statistics reports provided by your website to see how many people are visiting, what pages they are viewing, how long they are spending on your site, and what they are attracted to the most, Analytics is a never ending auditing tool.
5) Beat The Competition!
If you have lots of competitors, how many of them have good websites? Or indeed how many have a website at all? By creating an online presence which is better presented and better marketed than theirs, you can gain market share at the expense of your competition.